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The sample rubrics define expectations for speaking and writing. Rubrics aren't just for summative evaluation. More on the understanding and development of authenticity: https://www.psychologytoday.com/us/blog/click-here-happiness/201904/develop-authenticity-20-ways-be-more-authentic-person. At a minimum, it is a list of the components you are looking for when you evaluate an assignment. At its most advanced, it is a tool that divides an assignment into its component parts, and provides explicit expectations of acceptable and unacceptable levels of performance for each component. d This rubric may be used for assessment of your own marketing plan for electronic resources. ! Student name: Date: Success criteria Indicators of student performance High Medium Low Advertising concept (a) Development of a concept design for an advertisement I presented the advertisement as a concept design: a sketch with detailed labelling. 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