Heinz EZ Squirt was colorful ketchup in a squeeze bottle. But…this promise was endangered when Heinz learned that Advertising Age planned to scoop them with a story about EZ Squirt six full months prior to the product’s planned January 2001 launch. Nearly a year ago, Heinz EZ Squirt Blastin' Green took consumers -- kids and grownups -- … I was going through a list of 90s and 2000s kids foods for nostalgia purposes and came across the Heinz green and purple ketchup that I remembered to be called EZ squeeze. EZ Squirt; Ketchy the Mascot; Nutrition Facts; About Us; EZ Squirt . The product was available in a squeezable container and was eventually discontinued in 2006. Mally said the green ketchup was also simply a new marketing effort to generate excitement about the product. In a world full of various greens, there is one shade that matters most: Heinz EZ Squirt Green Ketchup (#5c9542). Heinz Colored Ketchup. Colorful novelty products are undeniable hits with children. Awesome Orange, Totally Teal, Stellar Blue, Passion Pink and Funky Purple soon became EZ Squirt products and, if that wasn’t wacky enough, Heinz even introduced a Mystery Color … The ketchup launched in green and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. The new ketchup colors were ultimately viewed as unhealthy and too “out there,” and were eventually discontinued. But why? Heinz EZ Squirt comes in the following colors: Blastin’ Green Funky Purple Orange Teal Pink Blue . Conversely, lack of color is also off-putting, or at least, not very lucrative as Pepsi found when they introduced the world to Crystal Pepsi. EZ Squirt ketchup was made for kids. Larger amounts of ketchup are packaged either in metal cans, rigid plastic jugs, flexible plastic bags and in bag-in-box format. Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. Green and purple colored ketchups were also available for a … For those who were born after the third millennium, you probably didn’t know this but a purple ketchup did exist. Purple reigns. Purple reigns. Given the headache that often results from trying to scrape ketchup out of a glass bottle with a knife, this easy quirt solution was a hit with kids and parents for more than one reason. But in the picture it was called "EZ Squirt". In 2012, Heinz teamed up with Burger King to introduce a limited release of green ketchup for Saint Patrick's day, but little noise has been made since about reviving the brand in any meaningful, long-term fashion. 3 thrown in to shade the condiment. In April, Heinz will introduce a ketchup line called EZ Squirt Mystery Color. That name doesn't ring a bell at all and I was very confused. You might think it’s not a big deal because Heinz has released wacky innovations such as Mayochup, Kranch, and Mayomust. Heinz Ketchup announced yesterday that Heinz EZ Squirt Funky Purple(R) will join Heinz EZ Squirt Tomato Red and … Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. The company still makes its traditional red. In October 2000, the company introduced an artificially-colored ketchup that featured a nozzle like a bottle of glue, and allowed for the user to squirt the colorful concoction on foods (via Business Insider). The iconic American brand that we all know and love. Three new colors of the condiment will hit grocers'' shelves nationwide in late April, but children and parents won''t have a clue what's inside the EZ Squirt bottles until they squirt it or draw with it on their favorite foods. Get Creative! Heinz's EZ Squirt Funky Purple ketchup did not, unfortunately, become a staple of my pre-teen diet over the next few years, but was rather an exasperated one-off from a … The first color that was rolled out was green, which was followed by blue, purple, and a mystery color (kids love mystery colors) which could be orange, teal, or purple. Heinz Ketchup EZ Squeeze 20oz 0008502 1 1 Only the firmest, juiciest,freshest tomatoes make it into Heinz ketchup bottle. The EZ Squirt bottle had a specialized kid-friendly nozzle. Heinz revealed today its new product for kids: Heinz EZ Squirt Mystery Color. But 18 years ago, it was a big deal. The company already produces Blastin' Green, Funky Purple and Mystery Color ketchup in addition to the traditional red variety, and the blue variant was created in response to popular demand, in particular from children. The Ketchup Is Known For Its Superb Flavor. 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